Digital Marketing Specialist
The Digital Marketing Specialist will own and execute paid social media and display marketing for Clearlink's web sites. In this role you'll manage direct response social and display acquisition and retargeting strategy, execution and optimization for multiple branded sites. This will include managing the advertising budgets, requesting creative, generating tags, executing on campaigns and tracking and reporting on program performance. Your efforts will drive incremental growth for our business and align with our cross-channel customer efforts.
The Digital Marketing Specialist reports into the VP; Channel Marketing. This role works closely with brand directors and account management over each of our brand relationships. We're looking for a natural problem-solver with analytical skills. You have that rare combination of technical ability and exceptional communication and would be just as comfortable manipulating data in Excel as you would be establishing a new relationship with a marketing partner, client or vendor.
Core KPI's include:
Traffic to sites or mobile click to call ads resulting in calls and orders
Lead generation that results in orders
ROAS and profit margin
Engagement (shares, likes, comments, favorites, etc.)
Qualifications:
BS in Business or a related field
2-5 years social and/or display experience in a B2C environment
Experience managing marketing programs that are held to a specific profit margin, KPI or ROAS
Knowledge of social and/or display methods and best practices
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Demonstrated ability to manage details, efficient work habits, and overall flexibility
Must be able to prioritize tasks in a fast-paced environment
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness take on additional responsibility
Responsibilities:
Manages the monthly advertising budget and provides clear, strong reporting on tactics, ad spend, results, and conversion metrics.
Key stakeholder in identifying a strategy to attract, engage, and convert social users through a paid drip campaign.
Educates oneself on new program features and best practices that could be used to achieve core KPIs.
Running display advertising campaigns in GDN, Trade Desk, Criteo and other platforms.
Create ads using Facebook Power Editor and other social channel advertising platforms.
Clearly develop, outline, and plan strategic ad campaigns to achieve clearly defined objectives.
Strategically craft paid audience targets using custom audiences, retargeting, and psychographic characteristics.
Presenting to senior leaders and/or educating partners on strategy and tactics.
About Clearlink:
Clearlink's team of 1,450
employees is headquartered in Salt Lake City and has been creating marketing content services for Fortune 500 companies for over 13 years. At Clearlink you will have opportunities to work with people who are as passionate as they are talented, develop yourself and your skills, and create valuable content and relationships every day. We also like to reward our employees:
Up to 100% healthcare for your entire family
Over two weeks paid time off
Paid ski days, wellness activities, and team outings
Fully-stocked break room and gourmet coffee
Award-winning wellness program with free health coaching
All-expense paid vacations for top employees
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
The Digital Marketing Specialist reports into the VP; Channel Marketing. This role works closely with brand directors and account management over each of our brand relationships. We're looking for a natural problem-solver with analytical skills. You have that rare combination of technical ability and exceptional communication and would be just as comfortable manipulating data in Excel as you would be establishing a new relationship with a marketing partner, client or vendor.
Core KPI's include:
Traffic to sites or mobile click to call ads resulting in calls and orders
Lead generation that results in orders
ROAS and profit margin
Engagement (shares, likes, comments, favorites, etc.)
Qualifications:
BS in Business or a related field
2-5 years social and/or display experience in a B2C environment
Experience managing marketing programs that are held to a specific profit margin, KPI or ROAS
Knowledge of social and/or display methods and best practices
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Demonstrated ability to manage details, efficient work habits, and overall flexibility
Must be able to prioritize tasks in a fast-paced environment
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness take on additional responsibility
Responsibilities:
Manages the monthly advertising budget and provides clear, strong reporting on tactics, ad spend, results, and conversion metrics.
Key stakeholder in identifying a strategy to attract, engage, and convert social users through a paid drip campaign.
Educates oneself on new program features and best practices that could be used to achieve core KPIs.
Running display advertising campaigns in GDN, Trade Desk, Criteo and other platforms.
Create ads using Facebook Power Editor and other social channel advertising platforms.
Clearly develop, outline, and plan strategic ad campaigns to achieve clearly defined objectives.
Strategically craft paid audience targets using custom audiences, retargeting, and psychographic characteristics.
Presenting to senior leaders and/or educating partners on strategy and tactics.
About Clearlink:
Clearlink's team of 1,450
employees is headquartered in Salt Lake City and has been creating marketing content services for Fortune 500 companies for over 13 years. At Clearlink you will have opportunities to work with people who are as passionate as they are talented, develop yourself and your skills, and create valuable content and relationships every day. We also like to reward our employees:
Up to 100% healthcare for your entire family
Over two weeks paid time off
Paid ski days, wellness activities, and team outings
Fully-stocked break room and gourmet coffee
Award-winning wellness program with free health coaching
All-expense paid vacations for top employees
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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