Digital Marketing Specialist
Job Description
About us:
Our mission is to use software and analytics to bring transparency to the opaque world of jewelry. We are backed by leading VCs including Khosla Ventures, Maveron, CSC, and Crosslink.
Note: we acquired the domain name (Ice.com) 2 years ago (it is unrelated to the previous company).
A few reasons why you should be interested in this opportunity:
The jewelry industry is a fragmented, $80B market (in the US alone), growing at 5%
annually, that software has yet to disrupt
You will be joining an awesome team with minimal egos
We are extremely data-driven and technology/software is in our DNA. You won't be a second class citizen here, guaranteed
We don't have time for jerks or politics
Competitive compensation package including stock options
Small (15-person) and agile team
Some of our Perks:
Entrepreneurial culture
Great Health, Vision, and Dental Care plans
Build your own business internally from the ground up
Ability to learn and be exposed to some of the most sophisticated analytics tools in the industry
Have a suggestion? We would love to hear it. :)
Jewelry discounts for yourself, friends and family ;)
Compensation:
Contingent upon experience and qualifications. Performers that can GSD (get s@&$ done) right will be rewarded including monthly KPI bonuses.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Responsibilities
Initial Responsibilities Include:
Manage Ice.com s user acquisition campaigns across multiple advertising platforms - Google AdWords, Bing Ads, Criteo Retargeting
Manage paid campaigns on social ad networks (Facebook, Twitter, Pinterest, Instagram, etc.)
Work with large data sets to create and deploy analytical frameworks to optimize campaigns and targeting based on performance metrics
Analyze data to Improve user acquisition strategy, optimize campaign performance for ROI and volume, and create bidding/targeting methodologies
Handle multiple projects while managing significant monthly budgets and high volume of traffic
Report weekly results and recommendations to the management team
Qualifications
What we d like to see:
Bachelor s Degree in Finance, Business, Marketing or other analytically focused major (in lieu of a degree, 2-4 years of relevant work experience is acceptable)
1
years digital marketing experience
Analytical mindset: when you eat at a restaurant, you analyze their revenues, contribution margins, and net profit while you're waiting for your food, unless you're on a date, of course.
Experience advertising on Google's AdWords platform (PPC, Display, Retargeting, Product Listing Ads, Google AdWords Editor)
Experience advertising on social ad networks (Facebook, Twitter, Pinterest, Instagram, etc.)
Experience with online analytics tools (Adobe Analytics, Google Analytics)
Experience with campaign performance optimization, funnel optimization, creative testing, and ROI calculation
Extensive experience with Excel
Willingness to wear many different hats
Bonus Points: A love for and/or understanding of jewelry!
You have successfully managed A/B testing and UX testing campaigns
Experience with statistical methods and models
Copywriting/Copy Testing
Photoshop
SQL skillsEstimated Salary: $20 to $28 per hour based on qualifications.
About us:
Our mission is to use software and analytics to bring transparency to the opaque world of jewelry. We are backed by leading VCs including Khosla Ventures, Maveron, CSC, and Crosslink.
Note: we acquired the domain name (Ice.com) 2 years ago (it is unrelated to the previous company).
A few reasons why you should be interested in this opportunity:
The jewelry industry is a fragmented, $80B market (in the US alone), growing at 5%
annually, that software has yet to disrupt
You will be joining an awesome team with minimal egos
We are extremely data-driven and technology/software is in our DNA. You won't be a second class citizen here, guaranteed
We don't have time for jerks or politics
Competitive compensation package including stock options
Small (15-person) and agile team
Some of our Perks:
Entrepreneurial culture
Great Health, Vision, and Dental Care plans
Build your own business internally from the ground up
Ability to learn and be exposed to some of the most sophisticated analytics tools in the industry
Have a suggestion? We would love to hear it. :)
Jewelry discounts for yourself, friends and family ;)
Compensation:
Contingent upon experience and qualifications. Performers that can GSD (get s@&$ done) right will be rewarded including monthly KPI bonuses.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Responsibilities
Initial Responsibilities Include:
Manage Ice.com s user acquisition campaigns across multiple advertising platforms - Google AdWords, Bing Ads, Criteo Retargeting
Manage paid campaigns on social ad networks (Facebook, Twitter, Pinterest, Instagram, etc.)
Work with large data sets to create and deploy analytical frameworks to optimize campaigns and targeting based on performance metrics
Analyze data to Improve user acquisition strategy, optimize campaign performance for ROI and volume, and create bidding/targeting methodologies
Handle multiple projects while managing significant monthly budgets and high volume of traffic
Report weekly results and recommendations to the management team
Qualifications
What we d like to see:
Bachelor s Degree in Finance, Business, Marketing or other analytically focused major (in lieu of a degree, 2-4 years of relevant work experience is acceptable)
1
years digital marketing experience
Analytical mindset: when you eat at a restaurant, you analyze their revenues, contribution margins, and net profit while you're waiting for your food, unless you're on a date, of course.
Experience advertising on Google's AdWords platform (PPC, Display, Retargeting, Product Listing Ads, Google AdWords Editor)
Experience advertising on social ad networks (Facebook, Twitter, Pinterest, Instagram, etc.)
Experience with online analytics tools (Adobe Analytics, Google Analytics)
Experience with campaign performance optimization, funnel optimization, creative testing, and ROI calculation
Extensive experience with Excel
Willingness to wear many different hats
Bonus Points: A love for and/or understanding of jewelry!
You have successfully managed A/B testing and UX testing campaigns
Experience with statistical methods and models
Copywriting/Copy Testing
Photoshop
SQL skillsEstimated Salary: $20 to $28 per hour based on qualifications.
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