Director of Marketing
Job Description
Position Overview:
Looking for a passionate, motivated candidate who will be responsible for leading the company's marketing efforts in helping the company achieve its overall sales goals. Position will be located in Salt Lake City, UT and will report into the CEO.
Responsibilities
Roles &
Responsibilities:
Develop and manage execution of all aspects of DownEast's marketing plan across both home and clothing product lines, including brand advertising, public relations, store marketing, online marketing, and social media, including:
Brand advertising Refine branding and messaging across all advertising and customer interaction points. Provide direction on creative and ad buy requirements to company's advertising agency.
Public relations Manage DownEast's public image and raise brand awareness through targeted media outreach in support of new store openings, newsworthy company milestones, and philanthropic efforts. Work with company's PR agency as necessary.
Store marketing Create in-store promotion calendar to drive topline sales. Develop in-store event schedule and ensure marketing signage is effective to support sales.
Online marketing Provide direction to web team on look and feel of the company's various websites, promotions, and email/text marketing plans.
Social media Grow DownEast's social media presence on key platforms (Facebook, Pinterest, Instagram, Twitter, DownEast blogs, etc). Develop cross-promotional partnerships to enhance engagement and new followership.
Additional Responsibilities Include:
Partner with Operations team to provide regular communication of sales promotions and execution details.
Work collaboratively with Design, Production, Warehouse, Merchandising and Operations teams.
Monitor competition and recommend appropriate responses.
Qualifications
Skills & Requirements:
Bachelor's degree in Marketing or related field (MBA with emphasis on Marketing or Advertising is preferred)
Minimum 10 years of marketing experience (retail experience preferred)
Must have strong knowledge of and passion for clothing and the fashion industry
Creative problem solver, innovative, and strategic thinker
Excellent analytical skills
Solid interpersonal skills and ability to function well in a team setting
Strong project and people management skillsEstimated Salary: $20 to $28 per hour based on qualifications.
Position Overview:
Looking for a passionate, motivated candidate who will be responsible for leading the company's marketing efforts in helping the company achieve its overall sales goals. Position will be located in Salt Lake City, UT and will report into the CEO.
Responsibilities
Roles &
Responsibilities:
Develop and manage execution of all aspects of DownEast's marketing plan across both home and clothing product lines, including brand advertising, public relations, store marketing, online marketing, and social media, including:
Brand advertising Refine branding and messaging across all advertising and customer interaction points. Provide direction on creative and ad buy requirements to company's advertising agency.
Public relations Manage DownEast's public image and raise brand awareness through targeted media outreach in support of new store openings, newsworthy company milestones, and philanthropic efforts. Work with company's PR agency as necessary.
Store marketing Create in-store promotion calendar to drive topline sales. Develop in-store event schedule and ensure marketing signage is effective to support sales.
Online marketing Provide direction to web team on look and feel of the company's various websites, promotions, and email/text marketing plans.
Social media Grow DownEast's social media presence on key platforms (Facebook, Pinterest, Instagram, Twitter, DownEast blogs, etc). Develop cross-promotional partnerships to enhance engagement and new followership.
Additional Responsibilities Include:
Partner with Operations team to provide regular communication of sales promotions and execution details.
Work collaboratively with Design, Production, Warehouse, Merchandising and Operations teams.
Monitor competition and recommend appropriate responses.
Qualifications
Skills & Requirements:
Bachelor's degree in Marketing or related field (MBA with emphasis on Marketing or Advertising is preferred)
Minimum 10 years of marketing experience (retail experience preferred)
Must have strong knowledge of and passion for clothing and the fashion industry
Creative problem solver, innovative, and strategic thinker
Excellent analytical skills
Solid interpersonal skills and ability to function well in a team setting
Strong project and people management skillsEstimated Salary: $20 to $28 per hour based on qualifications.
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