Conversion Optimization Specialist
Job Description
Conversion Optimization Specialist
We re seeking a Conversion Optimization Specialist who is passionate about improving website conversion rates and increasing ecommerce revenue. Candidates should have online testing experience (A/B & MVT) and a history of using digital analytics to develop a strategic testing roadmap focused on revenue generation.
Responsibilities
General Responsibilities
Key participant in identifying optimization opportunities and leading the test ideation process for assigned clients
Facilitate end-to-end conversion test launch and targeting process:
test/targeting outline, creative design, code development, QA, launch, analysis, findings deliverable, and results communication
Establish, document, and maintain an evolving conversion optimization strategy that focuses on revenue generation
Own assessment of experiment potential based on business objective, observation, hypothesis, and default/control performance
Maintain test calendar and test result repository
Report on the progress of conversion optimization on a monthly and quarterly basis through the delivery of key performance indicator reports and conversion test logs
Stay abreast on best practices and latest trends in digital analytics and conversion rate optimization tactics
Qualifications
3
years in a conversion optimization role that includes ecommerce experience
Direct experience with Google Analytics and Optimizely (or comparable platforms)
Proven experience in using data to identify optimization opportunities to improve website performance and KPIs
A data detective with the initiative and ability to go beyond surface details to produce actionable insight
Highly analytical and experienced in running A/B and multivariate tests
Strong organization and project management skills
Results driven, experienced individual that can reliably meet goals & deadlines
Affinity for solving complex challenges and breaking down large projects into achievable milestones
Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams
Proficiency in user experience best practices and copywriting preferred
Experience with tools similar to Mouseflow, Qualaroo, Userlytics, UsabilityHub a plus
Competencies
Analysis, Strategic, and Organizational Skills
Creative and Conceptual Abilities
Industry Aficionado
Adaptable, Team Player
Excellent CommunicatorEstimated Salary: $20 to $28 per hour based on qualifications.
Conversion Optimization Specialist
We re seeking a Conversion Optimization Specialist who is passionate about improving website conversion rates and increasing ecommerce revenue. Candidates should have online testing experience (A/B & MVT) and a history of using digital analytics to develop a strategic testing roadmap focused on revenue generation.
Responsibilities
General Responsibilities
Key participant in identifying optimization opportunities and leading the test ideation process for assigned clients
Facilitate end-to-end conversion test launch and targeting process:
test/targeting outline, creative design, code development, QA, launch, analysis, findings deliverable, and results communication
Establish, document, and maintain an evolving conversion optimization strategy that focuses on revenue generation
Own assessment of experiment potential based on business objective, observation, hypothesis, and default/control performance
Maintain test calendar and test result repository
Report on the progress of conversion optimization on a monthly and quarterly basis through the delivery of key performance indicator reports and conversion test logs
Stay abreast on best practices and latest trends in digital analytics and conversion rate optimization tactics
Qualifications
3
years in a conversion optimization role that includes ecommerce experience
Direct experience with Google Analytics and Optimizely (or comparable platforms)
Proven experience in using data to identify optimization opportunities to improve website performance and KPIs
A data detective with the initiative and ability to go beyond surface details to produce actionable insight
Highly analytical and experienced in running A/B and multivariate tests
Strong organization and project management skills
Results driven, experienced individual that can reliably meet goals & deadlines
Affinity for solving complex challenges and breaking down large projects into achievable milestones
Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams
Proficiency in user experience best practices and copywriting preferred
Experience with tools similar to Mouseflow, Qualaroo, Userlytics, UsabilityHub a plus
Competencies
Analysis, Strategic, and Organizational Skills
Creative and Conceptual Abilities
Industry Aficionado
Adaptable, Team Player
Excellent CommunicatorEstimated Salary: $20 to $28 per hour based on qualifications.
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