Display Manager
Job Description
As the Display Marketing Manager you ll own direct response display acquisition and retargeting strategy, execution and optimization for multiple branded sites. Your efforts will drive incremental growth for our business and align with our cross-channel customer efforts. You ll build and maintain relationships with relevant marketing partners, brand stakeholders, and industry experts to ensure the CLEARLINK display program stays at the forefront of innovation.
The Display Marketing Manager reports into the VP of Channel Marketing and will scale a support team as the channel scales. This role works closely with brand directors and account management over each of our brand relationships.
We re looking for a natural problem-solver with analytical skills. You have that rare combination of technical ability and exceptional communication and would be just as comfortable manipulating data in Excel as you would be establishing a new relationship with a marketing partner, client or vendor.
Responsibilities:
Develop cross channel media plans working with a wide group of stakeholders in line with business objectives. Execute these plans accordingly, providing analysis & insight on performance.
Management of a marketing budget and responsibility for program performance and returns from that budget.
Forecasting and planning for the display channel.
Input on creative design of ads and continual testing of ads, landing pages and customer experience to improve returns.
Research new industry developments and source new tools and opportunities to enhance marketing capabilities for the display channel.
Monitor and evaluate competitors ads and programs.
Continually expand knowledge of our customers and their online behavior.
Understand the specific metrics and profitability of each of our web sites and brands.
Present opportunities and pitch programs directly to our brand partners.
Qualifications:
BS in Business or a related field
4-10 years display experience in a B to C environment
Experience managing marketing programs that are held to a specific profit margin, KPI or ROAS
Expert-level knowledge of Display methods and best practices
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Demonstrated ability to manage details, efficient work habits, and overall flexibility
Must be able to prioritize tasks in a fast-paced environment
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness take on additional responsibility
About Clearlink:
Clearlink s team of 1,300
employees is headquartered in Salt Lake City and has been creating marketing content services for Fortune 500 companies for over 13 years. At Clearlink you will have opportunities to work with people who are as passionate as they are talented, develop yourself and your skills, and create valuable content and relationships every day. We also like to reward our employees:
Up to 100% healthcare for your entire family
Over two weeks paid time off
Paid ski days, wellness activities, and team outings
Fully-stocked break room and gourmet coffee
Award-winning wellness program with free health coaching
All-expense paid vacations for top employees
Monthly gym subsidyEstimated Salary: $20 to $28 per hour based on qualifications.
As the Display Marketing Manager you ll own direct response display acquisition and retargeting strategy, execution and optimization for multiple branded sites. Your efforts will drive incremental growth for our business and align with our cross-channel customer efforts. You ll build and maintain relationships with relevant marketing partners, brand stakeholders, and industry experts to ensure the CLEARLINK display program stays at the forefront of innovation.
The Display Marketing Manager reports into the VP of Channel Marketing and will scale a support team as the channel scales. This role works closely with brand directors and account management over each of our brand relationships.
We re looking for a natural problem-solver with analytical skills. You have that rare combination of technical ability and exceptional communication and would be just as comfortable manipulating data in Excel as you would be establishing a new relationship with a marketing partner, client or vendor.
Responsibilities:
Develop cross channel media plans working with a wide group of stakeholders in line with business objectives. Execute these plans accordingly, providing analysis & insight on performance.
Management of a marketing budget and responsibility for program performance and returns from that budget.
Forecasting and planning for the display channel.
Input on creative design of ads and continual testing of ads, landing pages and customer experience to improve returns.
Research new industry developments and source new tools and opportunities to enhance marketing capabilities for the display channel.
Monitor and evaluate competitors ads and programs.
Continually expand knowledge of our customers and their online behavior.
Understand the specific metrics and profitability of each of our web sites and brands.
Present opportunities and pitch programs directly to our brand partners.
Qualifications:
BS in Business or a related field
4-10 years display experience in a B to C environment
Experience managing marketing programs that are held to a specific profit margin, KPI or ROAS
Expert-level knowledge of Display methods and best practices
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Demonstrated ability to manage details, efficient work habits, and overall flexibility
Must be able to prioritize tasks in a fast-paced environment
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness take on additional responsibility
About Clearlink:
Clearlink s team of 1,300
employees is headquartered in Salt Lake City and has been creating marketing content services for Fortune 500 companies for over 13 years. At Clearlink you will have opportunities to work with people who are as passionate as they are talented, develop yourself and your skills, and create valuable content and relationships every day. We also like to reward our employees:
Up to 100% healthcare for your entire family
Over two weeks paid time off
Paid ski days, wellness activities, and team outings
Fully-stocked break room and gourmet coffee
Award-winning wellness program with free health coaching
All-expense paid vacations for top employees
Monthly gym subsidyEstimated Salary: $20 to $28 per hour based on qualifications.
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