B2B Marketing Director
At CLEARLINK, the core of our business relies on creating and maintaining valuable relationships, and as a Marketing Director, you should connect with employees and help contribute to a fun, positive work environment that facilitates creative ideas and inspires employees to meet aggressive goals. We're excited to find someone to help grow the business through optimization of current tactics, as well as testing and developing new channels.
What you will do:
Lead marketing campaigns and strategies, owning the funnel from impression through IVR to POS
Lead and manage cross-functional teams to efficiently execute day-to-day objectives in line with high-level business goals
Brand website owner and lead sponsor of creative efforts
Responsible for lead generation, volume, and cost per lead
Accountable for marketing spend and brand revenue
Report on marketing KPI's and strategy to main stakeholders
Oversee new opportunities for generating leads
Create long-term brand strategy and initiatives
Proactively pursue new channels to lead brand growth
Provide visionary leadership to brand teams
Mentor teams, inspiring them to meet aggressive goals
Develop team members by providing one-on-one feedback, conducting training, and working together on projects
Cultivate potential and reward effort, ideation, performance, and success
Communicate brand vision and goals to account managers, SEO specialists, PPC specialists, copywriters, designers, brand managers, compliance specialists, and others
What we're looking for:
Firm understanding of marketing, SEO, PPC, etc.
Passion for mentoring others
Action-oriented
Excellent communication, both written and verbal
Superb presentation skills
Great collaborator and listener
Comfortable taking critical feedback
Good balance of confidence and humility
Creative problem-solver
Requirements:
BS/BA in Marketing, or related field
5 years minimum experience in marketing leadership position
Experience with online marketing and direct response advertising
Ability to take high-level ideas and turn them into action items
About CLEARLINK
CLEARLINK's team of 1000
employees is headquartered in Salt Lake City and has been delivering valuable customers to Fortune 500 companies for over 12 years. Unlike other marketing companies, CLEARLINK guides customers through every stage of the customer journey, making CLEARLINK the leading provider of content marketing and customer acquisition services. Here are a few of our recent recognitions:
Entrepreneur.com Best Places to Work Index, Finalist 2011
Outside Magazine Best Places to Work, 2013
Utah Work/Life Best Places to Work, 2009-2012
Best Wellness Program, Gold's Gym Diamond Award, 2012-2014
Stevie Award Finalist: Cultural Investments that Work, 2012
Inc. 500/5000 list, 2008-2014
Utah's Fast 50, 2007-2014
Contact Information:
Jennifer Fannen-Knight
email removed
801-396-0030Estimated Salary: $20 to $28 per hour based on qualifications.
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