Marketing Specialist - Graduate Programs (PRN31531B)
We are looking for a marketing specialist with sharp account management skills to join our Marketing Communications team at the David Eccles School of Business.
You will create marketing campaigns and execute on marketing tactics including advertising web content initiatives public promotion and account management of important accounts at the Eccles School.
As a marketing specialist and account manager to our graduate programs in business you will execute on marketing and advertising strategies to increase program awareness applications engagement and enrollments.
You will work closely with program directors and staff be well aware of enrollment or engagement goals and how applicants are moving down the funnel and proactively offer marketing recommendations to help reach enrollment and engagement goals.
Additionally you will use data to discover target audiences create appropriate messaging and develop program collateral.
You also will be tasked with proactively ideating and executing on marketing materials for events and enrollment dates with enough lead time to ensure enrollment or engagement goals are met.
Ultimately you will oversee all the marketing and communications for these programs to ensure marketing strategy is being successfully executed the programs are ontrack to meet enrollment and engagement goals and enrollments andor engagements are growing as directed by the leadership of the Eccles School.
General Duties Designs coordinates and executes a wide range of communications.
Performs a variety of writing design and marketing tasks while using good judgment and strong interpersonal skills to plan and execute communications strategies.
Utilizes traditional and digital publishing technologies to produce communications that implement project objectives.
University of Utah Job ID PRNB School of Business M C COMPENSATION WORK SCHEDULE Full Time.
MF a.
m.
p.
m.
Technical skills Skilled account manager and relationship builder Skilled in campaign creation and both shortterm and longterm planning Familiar with creating datadriven marketing strategies and plans Familiar with a variety of advertising media includingPPCsearch outdoor print email etc.
Knowledge of WordPressCMSsystems and email marketing systems such as Mailchimp or Pardot Experience with CRMs andor Salesforce a plus Interested in marketing innovations and best practices stays up to date on new technologies Strong Excel skills familiar with data analytics Excellent grasp of English grammar punctuation and spelling Skills in website updating and management particularly in WordPress is preferred Performance skills Curious able to dive deep into a project and learn as much as possible Strong communicator able to build positive relationships with different types of clients and partners from administrative assistants to deans Organized able to juggle many projects simultaneously Wellplanned able to maintain and execute both shortterm and longterm objectives Creative imaginative and resourceful in accomplishing objectives Driven performs well under deadlines strives for excellence Sharp strong attention to detail Your daytoday duties will include Taking a lead role in creating and executing on marketing strategies and plans for the graduate programs in business at the Eccles School Proactively working on marketing for multiple accounts to ensure enrollment andor engagement goals are met Attending meetings with program directors and staff to obtain initial information about an event or enrollment deadline and then to report on marketing campaigns status and effectiveness Optimizing marketing campaigns and strategies Updating websites brochures and other marketing collateral Analyzing application data to better strategize marketing and find new audiences Developing messaging and marketing tactics for multiple target audiences Other duties as assigned Disclaimer This job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to the job.
Essential Functions Account management with the programs to report on marketing initiatives and check in on goals.
Creating and executing on marketing strategies for each program.
Maintain marketing collateral and websites for each program.
Analyzing data from marketing campaigns and program applications.
Writing reports for senior managers clients and partner organizations.
Collaborate with the Marketing and Communications department and other key stakeholders to concept campaigns and project ideas.
Work Environment and Level of Frequency typically required Nearly Continuously Office environment.
Physical Requirements and Level of Frequency that may be required Nearly Continuously Sitting hearing listening talking.
Often Repetitive hand motion such as typing walking.
Seldom Bending reaching overhead.
Bachelors degree English Journalism Communications or related field plus years of related experience or equivalency excellent technical writing and verbal communication skills familiarity with a variety of computer software project management and strong interpersonal skills ability to work both individually and in a team setting.
Some areas may require additional experience with specific computer systems and may require skills in interviewing ad copy writing editing photography web writing graphic design audio video production and oral presentation.
Masters degree in a related field may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
PREFERENCES TO APPLY VISIT httpsutah.
peopleadmin.
compostings EQUAL EMPLOYMENT OPPORTUNITY The University of Utah is an Affirmative ActionEqual Opportunity employer.
Upon request reasonable accommodations in the application process will be provided to individuals with disabilities.
Please contact the Office of Equal Opportunity and Affirmative Action S.
Presidents Cr.
Rm VTDD for further information or to request an accommodation.
The University of Utah is committed to diversity in its workforce.
Women and minorities are encouraged to apply.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
You will create marketing campaigns and execute on marketing tactics including advertising web content initiatives public promotion and account management of important accounts at the Eccles School.
As a marketing specialist and account manager to our graduate programs in business you will execute on marketing and advertising strategies to increase program awareness applications engagement and enrollments.
You will work closely with program directors and staff be well aware of enrollment or engagement goals and how applicants are moving down the funnel and proactively offer marketing recommendations to help reach enrollment and engagement goals.
Additionally you will use data to discover target audiences create appropriate messaging and develop program collateral.
You also will be tasked with proactively ideating and executing on marketing materials for events and enrollment dates with enough lead time to ensure enrollment or engagement goals are met.
Ultimately you will oversee all the marketing and communications for these programs to ensure marketing strategy is being successfully executed the programs are ontrack to meet enrollment and engagement goals and enrollments andor engagements are growing as directed by the leadership of the Eccles School.
General Duties Designs coordinates and executes a wide range of communications.
Performs a variety of writing design and marketing tasks while using good judgment and strong interpersonal skills to plan and execute communications strategies.
Utilizes traditional and digital publishing technologies to produce communications that implement project objectives.
University of Utah Job ID PRNB School of Business M C COMPENSATION WORK SCHEDULE Full Time.
MF a.
m.
p.
m.
Technical skills Skilled account manager and relationship builder Skilled in campaign creation and both shortterm and longterm planning Familiar with creating datadriven marketing strategies and plans Familiar with a variety of advertising media includingPPCsearch outdoor print email etc.
Knowledge of WordPressCMSsystems and email marketing systems such as Mailchimp or Pardot Experience with CRMs andor Salesforce a plus Interested in marketing innovations and best practices stays up to date on new technologies Strong Excel skills familiar with data analytics Excellent grasp of English grammar punctuation and spelling Skills in website updating and management particularly in WordPress is preferred Performance skills Curious able to dive deep into a project and learn as much as possible Strong communicator able to build positive relationships with different types of clients and partners from administrative assistants to deans Organized able to juggle many projects simultaneously Wellplanned able to maintain and execute both shortterm and longterm objectives Creative imaginative and resourceful in accomplishing objectives Driven performs well under deadlines strives for excellence Sharp strong attention to detail Your daytoday duties will include Taking a lead role in creating and executing on marketing strategies and plans for the graduate programs in business at the Eccles School Proactively working on marketing for multiple accounts to ensure enrollment andor engagement goals are met Attending meetings with program directors and staff to obtain initial information about an event or enrollment deadline and then to report on marketing campaigns status and effectiveness Optimizing marketing campaigns and strategies Updating websites brochures and other marketing collateral Analyzing application data to better strategize marketing and find new audiences Developing messaging and marketing tactics for multiple target audiences Other duties as assigned Disclaimer This job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to the job.
Essential Functions Account management with the programs to report on marketing initiatives and check in on goals.
Creating and executing on marketing strategies for each program.
Maintain marketing collateral and websites for each program.
Analyzing data from marketing campaigns and program applications.
Writing reports for senior managers clients and partner organizations.
Collaborate with the Marketing and Communications department and other key stakeholders to concept campaigns and project ideas.
Work Environment and Level of Frequency typically required Nearly Continuously Office environment.
Physical Requirements and Level of Frequency that may be required Nearly Continuously Sitting hearing listening talking.
Often Repetitive hand motion such as typing walking.
Seldom Bending reaching overhead.
Bachelors degree English Journalism Communications or related field plus years of related experience or equivalency excellent technical writing and verbal communication skills familiarity with a variety of computer software project management and strong interpersonal skills ability to work both individually and in a team setting.
Some areas may require additional experience with specific computer systems and may require skills in interviewing ad copy writing editing photography web writing graphic design audio video production and oral presentation.
Masters degree in a related field may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
PREFERENCES TO APPLY VISIT httpsutah.
peopleadmin.
compostings EQUAL EMPLOYMENT OPPORTUNITY The University of Utah is an Affirmative ActionEqual Opportunity employer.
Upon request reasonable accommodations in the application process will be provided to individuals with disabilities.
Please contact the Office of Equal Opportunity and Affirmative Action S.
Presidents Cr.
Rm VTDD for further information or to request an accommodation.
The University of Utah is committed to diversity in its workforce.
Women and minorities are encouraged to apply.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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